Ian Somerhalder: Ian Somerhalder Foundation
Ian Somerhalder, an actor who used to be on Lost and is now on The Vampire Diaries, seeks to utilize his media influence to advance environmental awareness and projects by engaging his core fanbase: kids who are in middle school, high school, and college. He also testifies on Capitol Hill on a fairly regular basis for these types of issues, and was a part of Showtime’s Years of Living Dangerously docu-series.
Livia Firth: Eco-Age Green Carpet Challenge
Eco-Age, for which Livia Firth is the creative director, works with brands like Stella McCartney, Chopard, and Gucci to promote more earth-conscious practices, and also to dress various celebrities on the red carpet to raise awareness over the importance of sustainability in fashion. In the past they’ve dressed Colin Firth (who is Livia’s husband), Cate Blanchett, and Karlie Kloss. Eco-Age’s latest project was a capsule collection with Stella McCartney.
Pharrell: G-Star Raw for the Oceans
Pharrell is the creative director for the organization Bionic Yarn, which turns ocean plastic into wearable fabric. In this instance they teamed up with G-Star Raw, an established denim brand, to create a capsule collection. Although I can’t really afford any of the pieces, the print is sick, and I am a massive fan of the way that the clothes turned out. Here’s a Chapter Friday piece on the launch event.
EkoCycle is a collaboration between will.i.am and Coca-Cola. It’s an effort to close the loop, by making cool things out of recycled materials. Most of what they’ve come up with so far is men’s clothing, like t-shirts and suits, but as a personal fan of androgynous dressing, I would definitely go for any one of the androgynous tees. They also have a few snapbacks, Beats headphones, and ties. The most exciting product of all, though, is the 3D printer.
The Sustainable Apparel Coalition was founded by a group of sustainability leaders from global fashion companies. There’s a helpful list of companies, textile mills, etc. that you can refer to. I think there’s definitely an outrageous amount of greenwashing going on here, but it’s interesting to see which brands are making an effort and the extent to which they are doing it.